Jeep Grand Cherokee places exceptionally elegant appointments at hand and legendary capability within driver;s command. Surrounded by lush cabin features while driving with the utmost confidence over city streets or the most challenging road conditions Mother Nature can offer. Reigning as the Most Awarded SUV, Jeep Grand Cherokee boasts best-in-class off-road capability along with four engine options that let you match your lifestyle to your drive. When you go with Jeep Grand Cherokee, you’re declaring your independence from the ordinary, and you move into the extraordinary.
Solution.
In order to showcase this beast and its ground breaking features to the mass audience, a multimedia-visual experience was created for Canada’s Chrysler Auto Show. The original conceptual idea stayed throughout the project which was to have a live presenter on a platform with the Grand Cherokee itself and a multimedia set of displays in the background demonstrating all of Jeep’s capabilities. the video sequences would be synced with presenters script in order to keep the presentation interesting and upbeat.
For the actual project implementation an external CGI and Production company was tasked to produce all of the video content for the display sequences. Two other vendors were responsible for the delivery of hardware and building of show display while a group of digital experts had packaged the video content into a keynote presentation triggered by the presenter.
For the actual project implementation an external CGI and Production company was tasked to produce all of the video content for the display sequences. Two other vendors were responsible for the delivery of hardware and building of show display while a group of digital experts had packaged the video content into a keynote presentation triggered by the presenter.
Challenge.
Jeep Grand Cherokee places exceptionally elegant appointments at hand and legendary capability within driver;s command. Surrounded by lush cabin features while driving with the utmost confidence over city streets or the most challenging road conditions Mother Nature can offer. Reigning as the Most Awarded SUV, Jeep Grand Cherokee boasts best-in-class off-road capability along with four engine options that let you match your lifestyle to your drive. When you go with Jeep Grand Cherokee, you’re declaring your independence from the ordinary, and you move into the extraordinary.
Solution.
In order to showcase this beast and its ground breaking features to the mass audience, a multimedia-visual experience was created for Canada’s Chrysler Auto Show. The original conceptual idea stayed throughout the project which was to have a live presenter on a platform with the Grand Cherokee itself and a multimedia set of displays in the background demonstrating all of Jeep’s capabilities. the video sequences would be synced with presenters script in order to keep the presentation interesting and upbeat.
For the actual project implementation an external CGI and Production company was tasked to produce all of the video content for the display sequences. Two other vendors were responsible for the delivery of hardware and building of show display while a group of digital experts had packaged the video content into a keynote presentation triggered by the presenter.
For the actual project implementation an external CGI and Production company was tasked to produce all of the video content for the display sequences. Two other vendors were responsible for the delivery of hardware and building of show display while a group of digital experts had packaged the video content into a keynote presentation triggered by the presenter.
The overall project took 5 months to execute with multiple show locations in Montreal, Calgary, Winnipeg, Vancouver, and Toronto. Each location had their own presenter requiring heavy coordination in order for the delivery to be in sync with the video wall experience. On the opening show there were a few setbacks with the video displays which were quickly resolved with the support of on-site technicians hired for these engagements and managed by the digital group.
All shows gained interest of large SUV followers and were big wins for Jeep Grand Cherokee and Chrysler.
All shows gained interest of large SUV followers and were big wins for Jeep Grand Cherokee and Chrysler.
Key Facts.
The overall project took 5 months to execute with multiple show locations in Montreal, Calgary, Winnipeg, Vancouver, and Toronto. Each location had their own presenter requiring heavy coordination in order for the delivery to be in sync with the video wall experience. On the opening show there were a few setbacks with the video displays which were quickly resolved with the support of on-site technicians hired for these engagements and managed by the digital group.
All shows gained interest of large SUV followers and were big wins for Jeep Grand Cherokee and Chrysler.
All shows gained interest of large SUV followers and were big wins for Jeep Grand Cherokee and Chrysler.
