In order to bring Fiat 500 online experience to life, careful team of experts has been selected with years of experience in IT and Digital. The core team foundation had to be strong in order to be able to handle rapid client requests and changes which were coming on daily basis as the project was requiring communication with multiple end points (vendors, engineering, marketing, creative, testing, development). Hybrid (Agile Scrum/Waterfall) delivery model was implemented in order to keep both the business and technical side on-time and in sync. Daily scrum sessions allowed better understanding and grasp in the progression of design, development, and testing while the waterfall model presented access to controlled tools and resources such as analysis, estimation, forecasts, and documentation management just to name a few. Project was delivered on time with all requirements met.