The Dodge Dart is an automobile originally built by Dodge from 1960 to 1976 in North America, with production extended to later years in various other markets. The Dart nameplate was resurrected for a Fiat-derived compact car introduced in 2013.
Dodge was in the process of introducing a new vehicle and was looking to create a great show stopper for the upcoming Chrysler Canadian Auto Show. The interactive experience would familiarize car show enthusiasts with all of vehicle’s features and options never seen previously on the market.
Dodge was in the process of introducing a new vehicle and was looking to create a great show stopper for the upcoming Chrysler Canadian Auto Show. The interactive experience would familiarize car show enthusiasts with all of vehicle’s features and options never seen previously on the market.
Solution.
An ultimate virtual experience was created, incorporating a 10′x6′ glass through-wall, divided into three modules for a multi-sensory execution. Each module had a 360° experience where the user could use touch gestures to navigate within it. Each angle of the car revealed unique information about the Dart’s features, enticing people to explore and learn more.
Challenge.
The Dodge Dart is an automobile originally built by Dodge from 1960 to 1976 in North America, with production extended to later years in various other markets. The Dart nameplate was resurrected for a Fiat-derived compact car introduced in 2013.
Dodge was in the process of introducing a new vehicle and was looking to create a great show stopper for the upcoming Chrysler Canadian Auto Show. The interactive experience would familiarize car show enthusiasts with all of vehicle’s features and options never seen previously on the market.
Dodge was in the process of introducing a new vehicle and was looking to create a great show stopper for the upcoming Chrysler Canadian Auto Show. The interactive experience would familiarize car show enthusiasts with all of vehicle’s features and options never seen previously on the market.
Solution.
An ultimate virtual experience was created, incorporating a 10′x6′ glass through-wall, divided into three modules for a multi-sensory execution. Each module had a 360° experience where the user could use touch gestures to navigate within it. Each angle of the car revealed unique information about the Dart’s features, enticing people to explore and learn more.
The experience could be switched to “Ambassador Mode” which used all 3 screen modules for a full-screen effect. In this mode, the screen experience was completely viewable from distances up to 100’, ideal for the live public interactive presentation.
The experience could be switched to “Ambassador Mode” which used all 3 screen modules for a full-screen effect. In this mode, the screen experience was completely viewable from distances up to 100’, ideal for the live public interactive presentation.
The experience could be switched to “Ambassador Mode” which used all 3 screen modules for a full-screen effect. In this mode, the screen experience was completely viewable from distances up to 100’, ideal for the live public interactive presentations.
The project in the end was done at a very fast pace due to the nature of the auto show deadline. The overall delivery framework for the project was a hybrid of Waterfall and Agile Scrum with collocated teams in order to meet clients requests. Digital experience from the front-end and back-end standpoint was primarily done with Flex with a combination of various other technologies interacting in the background.
Key Facts.
The experience could be switched to “Ambassador Mode” which used all 3 screen modules for a full-screen effect. In this mode, the screen experience was completely viewable from distances up to 100’, ideal for the live public interactive presentations.
The project in the end was done at a very fast pace due to the nature of the auto show deadline. The overall delivery framework for the project was a hybrid of Waterfall and Agile Scrum with collocated teams in order to meet clients requests. Digital experience from the front-end and back-end standpoint was primarily done with Flex with a combination of various other technologies interacting in the background.
