Challenge.

New Fresh ideas

Bell Media refreshes their CTV online property every year in order to keep up with the lates trends. Not only was a complete rebrand assumed, but an entire facelift to show sites, corporate pages and online tools.  9 months months later, the CTV online property was reborn in sync with the start of The Olympics with brand new shows and screeners.

Bell Media internally started working on the new concept which would challenge online visitors to watch, participate and learn about all of the shows the broadcast has in store.  A matrix group operation the get-go, Bell Media stakeholders wanted an experience that could showcase its new branding with impact and continuity.  As each group created their own piece of the puzzle in parallel to each other, our project management team was key in keeping things together, organized, and on track.

Solution.

Modern, Minimal Experience

By launch date, the delivery was a visually striking and dynamic multi-screen digital experience with video, flexible widgets, and custom analytics capabilities.  The unified branding, combined with impactful copy and imagery which:

  • Speaks and Informs visitors about local matters such as news,  weather, shows, and TV schedule
  • Drives users to sign in and watch Live TV
  • Connect with other viewers through Interactive Chats, Blogging, and popular Contests

Challenge.

New Fresh Ideas

Bell Media refreshes their CTV online property every year in order to keep up with the lates trends. Not only was a complete rebrand assumed, but an entire facelift to show sites, corporate pages and online tools.  9 months months later, the CTV online property was reborn in sync with the start of The Olympics with brand new shows and screeners.

Bell Media internally started working on the new concept which would challenge online visitors to watch, participate and learn about all of the shows the broadcast has in store.  A matrix group operation the get-go, Bell Media stakeholders wanted an experience that could showcase its new branding with impact and continuity.  As each group created their own piece of the puzzle in parallel to each other, our project management team was key in keeping things together, organized, and on track.

Solution.

Modern, Minimal Experience

By launch date, the delivery was a visually striking and dynamic multi-screen digital experience with video, flexible widgets, and custom analytics capabilities.  The unified branding, combined with impactful copy and imagery which:

  • Speaks and Informs visitors about local matters such as news,  weather, shows, and TV schedule
  • Drives users to sign in and watch Live TV
  • Connect with other viewers through Interactive Chats, Blogging, and popular Contests
  • Navigation, messaging is clear and cohesive
  • Hi-definition video streaming functionality with Bell’s pre-rolls and Ads
  • Strong actionable items for users
  • Advanced website browsing on mobile/iPad/tablets
  • Personalization through Sign-In (Social Login)
  • Responsive and accessible
  • Kentico EMS
  • Various Bell proprietary integration
  • Developed flexible widgets for reuse across the site and future campaigns for simple scalability

Key Facts.

  • Navigation, messaging is clear and cohesive
  • Hi-definition video streaming functionality with Bell’s pre-rolls and Ads
  • Strong actionable items for users
  • Advanced website browsing on mobile/iPad/tablets
  • Personalization through Sign-In (Social Login)
  • Responsive and accessible