Chrysler Canada was looking to change entirely their branded web properties with something new and refreshing. The concept would allow better user experience, a chance for all vehicle models to be showcased with latest technology trends and gadgets. Within this initiative some of the key areas on focus were Fiat 500, Chrysler 200, Grand Jeep Cherokee and Dodge Challenger brand sites with renewed lineups, pricing estimator, dealer tools, inventory, vehicle configurators.
Solution.
The project required rapid delivery (5 months) as it was tied directly to Chrysler Canadian Autoshow in fall. A team of highly-skilled professionals was selected from project management, creative, usability, development, analytics, and business analysis departments. The main areas of work started with conceptual wire-framing and design of home pages of all Chrysler vehicles; additions and modifications to existing vehicle configurators with core changes in Chrysler’s vehicle database system as well as 3rd party sources; usability testing and updates to dealer tools: dealer locator, map, inventory and the overall creative presentation look & feel.
Challenge.
Chrysler Canada was looking to change entirely their branded web properties with something new and refreshing. The concept would allow better user experience, a chance for all vehicle models to be showcased with latest technology trends and gadgets. Within this initiative some of the key areas on focus were Fiat 500, Chrysler 200, Grand Jeep Cherokee and Dodge Challenger brand sites with renewed lineups, pricing estimator, dealer tools, inventory, vehicle configurators.
Solution.
The project required rapid delivery (5 months) as it was tied directly to Chrysler Canadian Autoshow in fall. A team of highly-skilled professionals was selected from project management, creative, usability, development, analytics, and business analysis departments. The main areas of work started with conceptual wire-framing and design of home pages of all Chrysler vehicles; additions and modifications to existing vehicle configurators with core changes in Chrysler’s vehicle database system as well as 3rd party sources; usability testing and updates to dealer tools: dealer locator, map, inventory and the overall creative presentation look & feel.
The project was executed utilizing a hybrid of Agile and Waterfall delivery due to the nature of sensitivity of the deadline. Daily stand-up sessions with internal team members were regularly conducted with the lead project management driving. Twice a week creative, business analysis and project management team would travel to client’s site to interact with project stakeholders in order to quickly on the fly modify changes based on feedback. These rapid sessions would eliminate traditional long approvals and keep the momentum of the team’s execution.
Project completion resulted in quicker, more flexible, cost efficient and fresh innovative experience for online users while keeping client excited and satisfied.
Key Facts.
The project was executed utilizing a hybrid of Agile and Waterfall delivery due to the nature of sensitivity of the deadline. Daily stand-up sessions with internal team members were regularly conducted with the lead project management driving. Twice a week creative, business analysis and project management team would travel to client’s site to interact with project stakeholders in order to quickly on the fly modify changes based on feedback. These rapid sessions would eliminate traditional long approvals and keep the momentum of the team’s execution.
Fine clear lines, 3 color scheme and straightforward navigation allowed a much better viewing experience.
Project completion resulted in quicker, more flexible, cost efficient and fresh innovative experience for online users while keeping client excited and satisfied.
