Challenge.

Attract and Engage
Canada’s Chrysler Auto Show is one of the most known expos for automotive enthusiasts in Canada. Chrysler with it’s Fiat 500 vehicles was looking to capture audience’s interest and move them in a unique sophisticated way. The initial idea for the show concept took many months to prepare and finalize, the main challenge was how to connect the audience with the experience.

Solution.

Educate and Inform
The initial creative concepts and design were revolved around familiarizing the public with Fiat 500 branding itself as well as learning more about its various trims, options and features. The decision was to create 12 touch screen digital apps all housed in a giant interactive wall being integrated into both’s structure. For applications, careful creative (photos, video, 3D animation) has been created and packaged inside various Flex applications corresponding to various vehicle themes such as Get In, Get Out, Match Your Fiat, Fiat Interactive Guide, Configure Your Fiat. Along with a unique software implementation careful PC components were selected and configured with touch screens spanning from 25″ to 70″making an immersive experience.

Challenge.

Attract and Engage
Canada’s Chrysler Auto Show is one of the most known expos for automotive enthusiasts in Canada. Chrysler with it’s Fiat 500 vehicles was looking to capture audience’s interest and move them in a unique sophisticated way. The initial idea for the show concept took many months to prepare and finalize, the main challenge was how to connect the audience with the experience.

Solution.

Educate and Inform
The initial creative concepts and design were revolved around familiarizing the public with Fiat 500 branding itself as well as learning more about its various trims, options and features. The decision was to create 12 touch screen digital apps all housed in a giant interactive wall being integrated into both’s structure. For applications, careful creative (photos, video, 3D animation) has been created and packaged inside various Flex applications corresponding to various vehicle themes such as Get In, Get Out, Match Your Fiat, Fiat Interactive Guide, Configure Your Fiat. Along with a unique software implementation careful PC components were selected and configured with touch screens spanning from 25″ to 70″making an immersive experience.

Chrysler’s Auto Show with Fiat 500 interactive wall experiences generated a lot of hype. Show visitors were surprised with the variety of apps and games offered and majority of them expressed interest in finding more about the various trims and options available. This was another big win for Fiat 500 and Chrysler spreading buzz of the legendary¬† Italian city car icon.

Key Facts.

Chrysler’s Auto Show with Fiat 500 interactive wall experiences generated a lot of hype. Show visitors were surprised with the variety of apps and games offered and majority of them expressed interest in finding more about the various trims and options available. This was another big win for Fiat 500 and Chrysler spreading buzz of the legendary¬† Italian city car icon.