The Bell Media universe is ever-expanding, spanning a variety of web properties that range from small radio stations to major television network sites.Bell Media ranks first among all Canadian broadcast and video network competitors and is also a leader in TV Everywhere with the company’s innovative GO video streaming service. Within Bell’s Ad Sales, Bell found that it required a website redesign for their Ad service offers, particularly under a consistent brand umbrella, was a challenge. Online technologies for each property, and a dependency on multiple digital agencies made the technical maintenance and updating of the content difficult and cumbersome.
Solution.
With speed of deployment and simplicity of use in mind, a common web platform powered by WordPress was built. At the core of the platform is a completely customizable, reusable website template. The template empowers Bell Media to quickly implement a feature-rich, uniquely branded, and consistent online experience for each of their services, whatever the size or budget. The web platform also allows easily to create and manage a wide array of content such as photos, videos, blogs and more.
The overall project management delivery consisted of partial Waterfall and Agile practices which our network executed. Daily development and creative stand ups combined with weekly stakeholder check-ins allowed smooth implementation with minimal risks.
Challenge.
The Bell Media universe is ever-expanding, spanning a variety of web properties that range from small radio stations to major television network sites.Bell Media ranks first among all Canadian broadcast and video network competitors and is also a leader in TV Everywhere with the company’s innovative GO video streaming service. Within Bell’s Ad Sales, Bell found that it required a website redesign for their Ad service offers, particularly under a consistent brand umbrella, was a challenge. Online technologies for each property, and a dependency on multiple digital agencies made the technical maintenance and updating of the content difficult and cumbersome.
The existing site was very outdated including poor navigation, usability, creative, identity, and search engine optimization.
Solution.
With speed of deployment and simplicity of use in mind, a common web platform powered by WordPress was built. At the core of the platform is a completely customizable, reusable website template. The template empowers Bell Media to quickly implement a feature-rich, uniquely branded, and consistent online experience for each of their services, whatever the size or budget. The web platform also allows easily to create and manage a wide array of content such as photos, videos, blogs and more.
The overall project management delivery consisted of partial Waterfall and Agile practices which our network executed. Daily development and creative stand ups combined with weekly stakeholder check-ins allowed smooth implementation with minimal risks.
- Website completed in 9 months with all Bell Media brands involved
- Project Management executed in Hybrid (Agile Scrum/Waterfall) fashion. This project was one of the first ones to utilize this type of delivery model which was also a lessons learned for future engagements
- Fully customized WordPress site template, which offers a suite of functional components and additional templates that Bell Media can use to customize any existing or new radio property
- Flexible templates, tools, and integration solutions that enable a new Bell Media web property to be launched quickly and easily
- Ad network integration, enabling Bell Media to monetize the high volume of user engagement that is generated across the network of radio station websites
- Delivery of a consistent, high quality user experience across brands
Key Facts.
- Website completed in 9 months with all Bell Media brands involved
- Project Management executed in Hybrid (Agile Scrum/Waterfall) fashion. This project was one of the first ones to utilize this type of delivery model which was also a lessons learned for future engagements
- Fully customized WordPress site template, which offers a suite of functional components and additional templates that Bell Media can use to customize any existing or new radio property
- Flexible templates, tools, and integration solutions that enable a new Bell Media web property to be launched quickly and easily
- Ad network integration, enabling Bell Media to monetize the high volume of user engagement that is generated across the network of radio station websites
- Delivery of a consistent, high quality user experience across brands
